The Long Tail Chris Anderson
How Endless Choice Is Creating Unlimited Demand Why the Future of Business Is Selling Less of More In One Of The Most Important Busines Book since The Tipping Point,Chris Anderson shows how the future of business and culture isnt in hits,the high volume head of a traditional demand curve,but in what used to be regarded as missed the endlessly long tail of that same curve. What happens when everything in the world become available to everyone ? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation? The Long Tail Chris Anderson Hyper On 238 halaman 15.5x23 2006 english original impor sof cover 90rb.second order Wa 081322671779