The Long Tail Chris Anderson
Why the Future of Business Is Selling Less of More
In One Of The Most Important Busines Book since The Tipping Point,Chris Anderson shows how the future of business and culture isnt in hits,the high volume head of a traditional demand curve,but in what used to be regarded as missed the endlessly long tail of that same curve.
What happens when everything in the world become available to everyone ? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each?
When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?
The Long Tail
Chris Anderson
Hyper On
238 halaman
15.5x23
2006
english
original
impor
sof cover
90rb.second
order Wa 081322671779
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