Silokacollectionbook

Principle: #1 Information Technology carries more emotional messages #2 Most custumers in this interactive  world are WO-MEN #3 Most competitive advantages are from "feel" benefits #4 Custumer insight is the best tool to find out the customers ' hidden needs #5 Be intuitive,not interpretative #6 Be proactive,not reactive #7 Your brand must have charisma #8 Empathy has a significant contribution in service #9 Involve your customers in the business process #10 View the market dynamically,use infinite segmentation #11 Do not forget to target the heart #12 Be credible on your promise #13 Content is only basis,context is the real winning formula #14 Product or service should be an experience #15 Pricing must be easy to understand #16 Community is the best channel #17 Personal Conversation is the most effective communication #18 Relationship is the key of succesfull selling Gramedia 302 halaman 16x24 soft cover 40rb,second