Marketing in Venus Hermawan Kartajaya

Principle:
#1
Information Technology carries more emotional messages
#2
Most custumers in this interactive  world are WO-MEN
#3
Most competitive advantages are from "feel" benefits
#4
Custumer insight is the best tool to find out the customers ' hidden needs
#5
Be intuitive,not interpretative
#6
Be proactive,not reactive
#7
Your brand must have charisma
#8
Empathy has a significant contribution in service
#9
Involve your customers in the business process
#10
View the market dynamically,use infinite segmentation
#11
Do not forget to target the heart
#12
Be credible on your promise
#13
Content is only basis,context is the real winning formula
#14
Product or service should be an experience
#15
Pricing must be easy to understand
#16
Community is the best channel
#17
Personal Conversation is the most effective communication
#18
Relationship is the key of succesfull selling

Gramedia
302 halaman
16x24
soft cover
40rb,second
Order Wa 081322671779