The Marketing Revolution



"Kudos to Clancy and Shulman for having the courage to knock down many marketing sacred cows that are keeping American firms from reaching peak performance.You wont agree with all their charges,but you will start thinking freshly about every aspect of your current marketing practice.The time is right for what they call  'clean-slate marketing"

-Philip Kotler S,C Johson & Son Distinguished Professor of International Marketing,Kellog Graduate School of Management,Northwestern University.

 Kevin J Clancy Robert S Shulman
HarperPerennial
314 halaman
13.5x20
soft cover
harga 70rb,second
Order Wa 081322671779

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