Made In Japan Akio Morita and SONY
Shortly after World War II,a small group gathered in a burned out departement store in devastated Tokyo.There they founded a company to develop the technologies that might rebuild Japan economy.
The company they founded was Sony.And one of them,a young engineer named Akio Morita,became its chairman.
Now Akio Morita tells the story of the incredeble success of Sony as only a key architect of that success can tell it.He clearly illustrates the Japanese approach toward creating products that conquer the marketplace.And with insight gained through his experience in America,he spells out why the United States has fallen behind in the global economic competition.
Signet
343 halaman
10.5x18
soft cover
50k,bekas
order wa 081322671779
The company they founded was Sony.And one of them,a young engineer named Akio Morita,became its chairman.
Now Akio Morita tells the story of the incredeble success of Sony as only a key architect of that success can tell it.He clearly illustrates the Japanese approach toward creating products that conquer the marketplace.And with insight gained through his experience in America,he spells out why the United States has fallen behind in the global economic competition.
343 halaman
10.5x18
soft cover
50k,bekas
order wa 081322671779
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